Blogger outreach is a practice that can no longer be neglected in a marketing campaign, but it’s not one easy to control. However, there are several tactics which can help you win the bloggers to your side by proving you treat them as partners. This week we’ve searched the web for the most useful articles on how to engage and pitch a blogger and the ones we’ve found just speak for themselves.
So, hello everyone and welcome to our 93rd week of roundup articles! Without further ado, we invite you to check out this week’s top choices:
- How to write the perfect blogger outreach email? Is this even possible? The guys from Custard offer us some really interesting guidelines in order to get as close as possible of this goal and make the best of a blogger outreach campaign.
- Another great blog post comes from Jessica Edmonson focusing on the best ways of dealing with answers from bloggers. Even the pickiest of them may reconsider your offer if you try to put in practice the suggestions from Jessica’s article Outreach: How to Respond to Unenthused Bloggers.
- We invite you to read a complete guide on blogger outreach based on Chris White’s experience: What 3,000 Hours of Blogger Outreach Taught Me and learn some insightful tips on how to create long-term value relationships with bloggers.
- We end our roundup with a great post from Stephanie Schwab,The Influencer Continuum Model for Influencer Engagement. Check it out in order to learn how to execute good blogger programs that are really a win-win for everyone, if true to both brand and blogger missions.
That’s it for this week. Enjoy reading the articles, learn from the authors’ experiences and share your thoughts.
Photo credits: Jeremy Brooks
If you know of a good article, or you’ve written an article that you think should be included, email me at marc[at]blogdash.com.