Welcome to the 53rd week of round-up articles. For this week, we’d like to offer you some tips on how to handle your relationship with bloggers. Working with bloggers can be fun and much easier when building a strong relationship. As a PR pro, first and foremost, you need to stick to your game plan and keep the promises you make.
Here are this week’s posts:
- The first article we came across is How to Use Your Social Media Channels for Blogger Outreach, written by Sonia Tracy from DreamGrow. Her blog post shows perfectly why reaching out to bloggers via any social media might prove to be more efficient compared to the traditional email pitch approach. If you get in your email as much spam as we are, then we’re sure you’ll see the big opportunity of using social media as a communication channel.
- PRs: The Good, The Bad and The Very Incompetent in Social Media by Mina Zaher is the second article that caught our attention, as it reveals Mina’s experience with the ‘bad blood’ of PR. As an advice to all marketing pros that are doing blogger outreach: when reaching out to bloggers be sure to stick to your promise! How would you feel if one of your business partners would cancel the deal you just signed? Same goes for bloggers.
- Our third choice for this week is Kristel Cuenta from Copywriting Princess. It’s definitely a very interesting blog post that we’re sure you’ll enjoy reading: The 10 Commandments of Internet Marketers in Blogger Outreach.
- Last, but not least comes Fadra Nally from Social Dialect. Ending this roundup in a funny note, we encourage you to read her example of a bad pitch in: Pitch of the Week: What Would Jesus Do?. It’s a great article that will make you understand better how not to pitch to your target influencers.
These are the articles we wanted to share with you this week. Enjoy reading them, learn from the authors experiences and share your thoughts.
Photo cred: János-Csongor Kerekes
If you know of a good article, or you’ve written an article that you think should be included, email me at chris[at]blogdash.com .