Taking Blogger Outreach to the Next Level

Taking Blogger Outreach to the Next Level

Blogger outreach is an effort that will pay off once you overcome the basic level. This week we focused on how to make the best of your already built relationships, how to manage a community of bloggers and blogger outreach campaigns and how to avoid social media traps.

Welcome to our 81st week of roundup articles. Hope our picks will help you reach a new level in pitching bloggers!

  1. Our first choice is an article that features a mix of opinions and advices on how you can build a community of bloggers and keep them engaged continuously over time. Check out Jenn Pedde’s article Building Community in Blogger Outreach to read some precious insights!
  2. Building a blogger outreach campaign can be a tricky thing, but Heather Whaling offers us a tip that cannot fail. Read 5 Core Elements of Blogger Outreach Campaigns to find out how important keeping your inquiries relevant is.
  3. A  niche perspective on blogger outreach comes from Donna Kastner whose article 5 Tips to Boost Blogger Outreach for Your Conference focuses on how to target the “Power Players” of your industry in order to amplify reach for your conference marketing campaigns.
  4. A blogger’s power lies in his network and that’s why there’s a huge temptation for them to try and make their network appear bigger. Unfortunately, artificially inflating the number of followers is alarmingly easy to do, but Sally Whittle’s article Social Media Fakers provides good advice on how to detect this sort of frauds.

 

That’s it for this week. Enjoy reading the articles, learn from the authors’ experiences and share your thoughts.

Photo credits: artnoose

If you know of a good article, or you’ve written an article that you think should be included, email me at marc[at]blogdash.com.

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About BlogDash Team

BlogDash Team
BlogDash has been helping brands and bloggers connect since 2011. Focusing on open communication and building real relationships, we created an easy-to-use Blogger Outreach Software platform to streamline communication between PR agencies/brands and bloggers. We know a lot of time is involved in finding appropriate bloggers, gathering information, engaging with them and finally pitching them. Our mission has been to simplify this process and turn blogger outreach into a viable PR mechanism for any brand.