Welcome to the 63rd week of round-up articles. We’re absolutely sure you’ll enjoy reading this week’s awesome articles on how to do blogger outreach the right way.
Here are this week’s top 4 blog posts:
- Our first pick for the week is Heather Whaling’s article Pinterest: A Blogger Outreach Secret Weapon. Check out the brilliant campaign created to find and engage with the right online influencers for Kotex using Pinterest. We’re looking forward to see how other brands are integrating Pinterest in their blogger outreach strategy.
- Second this week comes Shonali Burke from Waxing UnLyrical. She’s sharing a great example of a blogger outreach campaign that worked as planned. Check out Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign and share your thoughts.
- Our third choice for this week is Neil Glassman from WhizBangPowWow. Maximizing Blogger Outreach by Focusing on the Power Middle represents an interview done by Neil with Gina Judge, Senior Manager of Communications for Tropicana, Greg Shove, Founder & CEO of Social Chorus and Melissa Murphy, Activation Manager at Social Chorus. We’re sure you’ll find lots of tips on how to do blogger outreach the right way from listening to Neil’s interview, so be sure to check his article.
- Last, but not least comes Ernest Barbaric. We encourage you to read his blog post on How PR Fails at Blogger Outreach. Regardless if you’re new to blogger outreach or an experienced PR pro, we think this article can be considered a good resource and a great reminder of what to do and what to avoid doing when engaging with online influencers.
These are the articles we wanted to share with you this week. Enjoy reading them, learn from the authors’ experiences and share your thoughts.
Photo cred: Brave Heart
If you know of a good article, or you’ve written an article that you think it should be included, email me at marc[at]blogdash.com .