Hello everyone and welcome to our 120th roundup article! This week we’ll be discussing about a quite old, yet still actual question: “What do we have to do in order to perform a great blogger outreach campaign?” It became a critical problem to successfully be able to move further than the pitch stage, on the occasions when we want to build brand images by using positive and friendly recommendations from bloggers.
Blogger outreach is commonly approached with traditional methods and people don’t try to conceive an “out of the box” strategy. Nowadays, the marketing industry should be defined by creativity, as the market’s response rate to traditional outreaches is dropping. This is why professionals in the field need to rethink traditional marketing strategies and to create long term relationships for better results.
As always, it’s our pleasure to share with you some helpful resources we stumbled upon surfing the web:
- Learn how to identify the digital influencers in your industry by using a great guide offered by Anna Morrish in her article How to Target Digital Influencers. Try to forget the traditional PR model, get creative and make them get engaged in your campaigns.
- Try viewing things from the blogger’s perspective and think about how a blogger reviews your message and what expectations has by reading Dan Dunlop’s insightful material: Pitching Bloggers: The Blogger’s Perspective.
- We saved for the end a great mix of blogger outreach goodies delivered in a great article by the guys from BrightAge: Tips to Rock Your Blogger Outreach Strategy.
That’s it for this week. Enjoy reading the articles, learn from the authors’ experiences and share your thoughts.
Photo credits: drurydrama (Len Radin)
If you know of a good article, or you’ve written an article that you think should be included, email me at marc[at]blogdash.com.