Brands & Bloggers: A Game of Trust

Brands & Bloggers: A Game of Trust

Trust is a tricky subject in every aspect of a business activity or relationship and the one between brands and bloggers makes no exception. Bloggers are picky about what they write about because they need to maintain their credibility, to be trusted by their audiences, so that’s why it is so important that brands, represented or not by PR pros to make their best to pitch relevant opportunities.

In this relationship any hidden thing may harm as well a company’s image and the blogger’s credibility.  Being aware that the trust of a blogger’s followers is very important, that being exactly what makes them true influencers, makes us understand that it’s not a good bet for bloggers to write about something that’s not important for their audience or even worse to write positively about something when the reality may be different.

With this being said we trust that you‘ll read our 90th roundup and put into practice the latest tips & tricks in blogger outreach!

  1. Let’s begin with a quick but very complex review of what blogger outreach really means. Check out the great article wrote by Dave Lovell:  What is Blogger Outreach?
  2. Blogger outreach activities are meant to find true influencers that could help a brand to build credibility and gain awareness, but finding the ones best suited for the a certain target audience can be quite difficult. Here are some tips on how to make the best of your efforts coming from Andrew Young: Identifying Social Influencers.
  3. There is no such a thing as too much advise on how to pitch to a blogger, especially when it comes directly from them. Enjoy and learn from Michele’s article, You Pitching Me?
  4. We chose to end our roundup in a more festive note as the holiday season is approaching fast. This time of year bloggers are approached by a lot of brands and only the best blogger outreach skills will bring the best results in catching the eye of true influencers. Check out Daniel Saynt’s article 7 Ways to Engage Fashion & Beauty Bloggers through the Holiday Season.

That’s it for this week. Enjoy reading the articles, learn from the authors’ experiences and share your thoughts.

Photo credits:  Mike Licht

If you know of a good article, or you’ve written an article that you think should be included, email me at marc[at]blogdash.com .

About Marc Duquette

Marc Duquette
Marc Duquette is a web entrepreneur with a core skillset in advertising, SaaS and Influence marketing. He is particularly interested in the aggregation of large amounts of data to create value and make markets more efficient. He is experienced in both the business and technical aspects of running an internet startup, having successfully founded, run, and sold an online advertising network. Currently working on Blogdash.com, which provides the first tool made just for Blogger Outreach.