Blogger Outreach: Throw in a Bit of Humor and Stand out from the Crowd

Blogger Outreach: Throw in a Bit of Humor and Stand out from the Crowd

Hello everyone and welcome to our 94th week of roundup articles. For today, we thought to catch your eye with a very simple, but important advice: when sending a pitch make sure you’ll be memorable.

Bloggers, especially the ones that act as true influencers in their circles receive a great deal of pitches every day, most of them looking like random templates. No wonder they’re not interested in wasting their time to answer. Keep it simple, clear and fun and rest assured that as long as your request is relevant they will be interested in working with you!

Let’s not waste any more time and check out what else is to be learnt this week!

  1. Our first pick is Lucy’s article The Do’s and Don’ts of Blogger Outreach, the post that reminded us how important is to be original and throw in a bit of humor too when pitching to bloggers.
  2. The best way of learning how not to approach a blogger is by taking a look to what they have to say. We found a very good example of how unpleasant is for them to receive a message that resembles more with a standard template than a personal request, lacking any personal touch. Check out Jessica’s article So Your Publisher Emailed Me Today.
  3. Planning your blogger outreach campaign is the most important phase in the whole process and it should be treated accordingly. Make sure you got it all covered by reading Scott Fasser’s article 10 Steps to a Successful Social Outreach Program.
  4. As blogger outreach is a tactic related to influence marketing we end this week’s roundup with a very insightful reading about digital influence coming from Dr. Michael Wu: The Problem With Measuring Digital Influence.

That’s it for this week. Enjoy reading the articles, learn from the authors’ experiences and share your thoughts.

Photo credits:  Diogo A. Figueira

If you know of a good article, or you’ve written an article that you think should be included, email me at marc[at]

  • scottfasser

    Hi Marc, nice round-up, thanks for including me. I just saw another nice blogger outreach piece from the SearchLove conference here:

    Might be worth adding to your list.

  • Lucy Kirkness

    Agreed I was at the Search Love Conference. It was amazing and seriously insightful! P.s Thanks for featuring my article in your blog :)

    • Sparkle Magic

      Going to check your article out a little bit later today.

About Marc Duquette

Marc Duquette
Marc Duquette is a web entrepreneur with a core skillset in advertising, SaaS and Influence marketing. He is particularly interested in the aggregation of large amounts of data to create value and make markets more efficient. He is experienced in both the business and technical aspects of running an internet startup, having successfully founded, run, and sold an online advertising network. Currently working on, which provides the first tool made just for Blogger Outreach.