Welcome to our 72nd week of roundup articles on blogger outreach. It seems that the beginning of summer has inspired people all around the blogosphere to share valuable advice with us. Today we’re bringing you some efficient examples of how not to run blogger outreach campaigns and some useful tips on how to connect your brand with top influencers.
Sit back and enjoy this week’s top 4 blog posts:
- Our first pick for the week is Ben Cotton from Social Web Thing. He’s sharing some examples of guest blog post proposals that didn’t work as planned. Check out Great Examples of How NOT to Run Blogger Outreach Programs and learn what to do when sending blog post proposals.
- Christine Rochelle comes second this week with Blogger Outreach 101: Connecting Your Brand with Top Influencers. Her post is a great guide on how to get bloggers to write about your brand and has some pretty helpful don’ts as well.
- Third choice this week is Beth Terry from GreenBiz. How to pitch green bloggers offers some interesting suggestions on how to pitch bloggers that are interested in keeping the world greener. Check out Beth’s blog post and discover what a green blogger would like to find in your pitch.
- Rachel Strugatz is our final pick this week, with the article To Pay or Not to Pay: A Closer Look at the Business of Blogging. In her blog post Rachel aims to answer questions like: how can influential bloggers convince designers of the relevancy of their pitch or how can brand advocates know if their money invested in blogger outreach campaigns is well spent. Bonus-tip: this article also presents Gabrielle de Papp, VP of Corporate PR at Neiman Marcus, real experience, so we encourage you to you to read Rachel’s post.
That’s it for this week. Enjoy reading the articles, learn from the authors’ experiences and share your thoughts.
Photo credit: Pörrö
If you know of a good article, or you’ve written an article that you think should be included, email me at marc[at]blogdash.com .