Relationships can improve our lives or, on the contrary, can give us some hard times, but when it comes to blogger outreach there is no doubt that building trustworthy relationships with the bloggers you are pitching to can make your life a whole lot easier. Anyway, you don’t have to trust our word, just read the roundup articles from our 76th week together!
- The first article that caught our eye is from Robyn”s Online World. The article provides two very relevant examples of “don’ts” practices when pitching a lifestyle blogger. She also points out the bad habit of using stereotyped and sometimes offensive calls, a mistake that will surely end a possible collaboration right from the start.
- After some really good examples of bad pitching it was time for us to search for some relevant advice on how to successfully pitch a blogger. This is what Steve Radick’s blog post it’s all about. In his Why I Hate the Word “Pitching” he discusses his disappointment related to the general bad opinion about pitches PR people do and argues that the cause of it is their lack of interest in building a relationship with the bloggers before trying to “sell” them something.
- Our third choice, SEO 101: 5 Tips for Great Blogger Outreach is also related to tips about blogger outreach. CHEE provides a simple, yet insightful mapping on how pitching efforts should be deployed starting from finding suitable blogs for the content you want to promote, till the importance of maintaining the relationship with the one that helped you.
- We will end our roundup, as most relationships tend to end, in a slightly snarky tone with Chris Abraham’s article: The bloggers are the victims of bad blogger outreach. This reading highlights some really down to earth aspects of mistakes that both PR professionals and bloggers do in their endeavors. Acknowledging what you do wrong is the first step for improving your further actions.
That’s it for this week. Enjoy reading the articles, learn from the authors’ experiences and share your thoughts.
Photo credits: Jeff Carson
If you know of a good article, or you’ve written an article that you think should be included, email me at marc[at]blogdash.com.