When doing blogger outreach you’re actually trying to be a connector. You’re aiming in connecting your target audience to your brand, and bloggers are exactly that link in the chain that can help businesses become more human and better listen and align to the needs of their consumers.
Connecting brands with bloggers and their audiences is a continuous effort that has its output in the number of reliable relationships that you succeeded to form with influencers that eventually can become your brand ambassadors.
For our 114th roundup we’ll help you stay in touch with the latest tips in blogger outreach just to make sure that your work will be not only effective, but efficient too:
- Building relationships with bloggers can be time consuming, but if done with integrity it can bring fantastic success to a brand in the way of genuine advocacy. We’ve got nothing to argue here, so keep reading Elisa Harca’s article: Blogger engagement: the benefits for brands.
- That part that is most time-consuming, but can never be neglected in outreach is data mining. Check out Andrea Carollo’s advice about what steps you need to follow in order to make the best of all available resources: 5 Data mining Steps to Take When Outreaching.
- The last article of this week’s roundup it’s a collection of great insights about guest blogging coming from Stefanie Greiser: 10 Resources to Make You The Best Guest Blogger Ever.
That’s it for this week. Enjoy reading the articles, learn from the authors’ experiences and share your thoughts.
Photo credits: ~Aphrodite
If you know of a good article, or you’ve written an article that you think should be included, email me at marc[at]blogdash.com .