Blogger Outreach: Beware of Lazy Pitching

Blogger Outreach: Beware of Lazy Pitching

Hello everyone and welcome to our 84th week of roundup articles. As always we have scoped out the Internet to find the latest tips related to blogger outreach. We have found some really interesting suggestions that can help even the most experienced marketers to avoid falling into most common traps. Don’t forget, you need to be realistic about your promises, customize your pitch and always read the blog you are pitching!

So, let’s get down to business. Enjoy!

  1. Is blogger outreach becoming a „spray-and-pray” tactic? Well that’s a pretty good question and Arik Hanson provides a really good answer. His article highlights some of the most important reasons for bloggers to reject a pitch.
  2. A great down to earth approach on Pitching for Bloggers comes from Melissa. Her article can be easily considered a complete guide on how to better engage with bloggers and will certainly improve your outreach activity.
  3. Learn how to send an introductory email to a blogger, that could save you a lot of trouble later! For that, check out Mike McGrail’s article What Does A Great Blogger Outreach Email Look Like?
  4. As we said in our previous roundup, knowing how to read bloggers’ personalities is a valuable talent in blogger outreach. Here’s an article from Versa Marketing that describes the Three Common Types of Internet Bloggers and will help you to better empathize with them.

That’s it for this week. Enjoy reading the articles, learn from the authors’ experiences and share your thoughts.

Photo credits:  Tambako the Jaguar

If you know of a good article, or you’ve written an article that you think should be included, email me at marc[at]blogdash.com.

About BlogDash Team

BlogDash Team
Marc Duquette is a web entrepreneur with a core skillset in advertising, SaaS and Influence marketing. He is particularly interested in the aggregation of large amounts of data to create value and make markets more efficient. He is experienced in both the business and technical aspects of running an internet startup, having successfully founded, run, and sold an online advertising network. Currently working on Blogdash.com, which provides the first tool made just for Blogger Outreach.