Easier said than done, you may say and we must admit that we can’t argue the fact that reaching out to bloggers is one of the most complex outreach processes. On one side you have tight deadlines, products to be reviewed, news to share and so on and on the other you have the bloggers that in order to act as true influencers have to keep feeding relevant, interesting and genuine useful information to their audience.
This is why brands have such a hard time in establishing and maintaining relationships with bloggers. They like to carefully select the content shared with their audience, so they must keep a safe distance from writing too many sponsored posts.
Still, if you learn how to target those bloggers fitted to your niche and which are the best practices to engage with them you’ll be able to develop mutually beneficial partnership with bloggers. Let’s check out the latest tips&tricks about blogger outreach!
- Lauren Weber highlights that blogger outreach is a high quality marketing effort that can benefit businesses of all sizes. Read even more by reading her article: Why care about blogger outreach?
- Learn how to turn a single post experience into a regular contributor relationship with a publication from Jessica Edmondson and her article Outreach: How to Turn Your One Night Stand into a Second Date.
- The guys from VerticalResponse put together some interesting facts about online influencers and blogging. Check out the article, hosted by B2C Community: .
That’s it for this week. Enjoy Blogdash’s new feature, read the chosen articles, learn from the authors’ experiences and share your thoughts.
Photo credits: Ed Karjala
If you know of a good article, or you’ve written an article that you think should be included, email me at marc[at]blogdash.com.