How to Write Blog Posts
Why are you writing blog posts and sharing them on all social media? You make sure to have pinnable graphics, a headline that attracts the attention of the Facebook audience, and tweetable sections of the post. Why all that effort? The answer is simple: you want more conversions.
It’s not about becoming popular in the world of Internet. It’s not about finding a way to spend your free time. It’s all about getting some financial benefits from your blogging effort, and you get them through conversions.
How exactly do you measure the value of content? There’s no formula for that. However, it’s clear that certain types of content are more valuable in the eyes of the social media audience. If you want more conversions, you need to adjust your style to meet those standards. That’s what today’s post is all about: writing blog posts that maximise conversions.
Before You Write, Figure Out What the Audience Wants
You get inspired on a certain topic; you open a blank Word document and write away. Unfortunately, the process of blogging for social media doesn’t work that way. The key factor for success is planning. You have to think of a topic that will work for the target audience you have, and you need to outline the structure the right way.
Focus on Providing Solutions
It doesn’t matter whether you’re promoting online fitness classes, an app, or a business that sells actual products; the approach is always the same: focus not on your business, but on the audience.
- What problems can your offer solve for them?
- How can you inspire them to improve their lifestyle?
Answer those two questions and you’ll have a range of topics to work with.
Check What’s Already There
Writing evergreen posts is okay, but remember: the audience won’t click on your links if they don’t see something new. Make sure to see what competitive blogs offer. Then, think of a twist and express it in the headline.
Plan the Structure
When someone clicks the link, they want to see a well-structured post. What does that mean? The intro should immediately clarify that they are about to read something useful. Get straight to the point.
Include lists and bullet points in the outline. Plan all sections and make sure to write in short paragraphs.
The Catch Points
When you have a proper outline, it will lead you to a post that’s successful on social media. However, you’ll need to pay attention to so-called catch points, which get the attention of that audience.
The Headline: Make It Perfect!
It’s a major factor of success. Basically, it’s the only thing people see on social media. It has to be catchy, witty, and on point. Please don’t go for click baits. They don’t work. Sure, a headline like This is what Kim Kardashian had for breakfast may get you few clicks, but we’re talking about conversions here. To get conversions, you have to make a promise in the headline, and the content has to deliver what the audience expects. KingSumo Headlines and CoSchedule Headline Analyzer are great tools to use when crafting the headline.
Start with a Bang
The first few sentences also show up on Facebook, but on Pinterest pins as well. That’s why you need to pay attention to the opening, especially if order content at the best writing services companies. No general introductions that have nothing to do with the headline! Be focused and a tad funny!
Have a Call to Action
When you’re writing for the social media audience, you focus on them. That’s why Facebook is full of how-to posts. However, that doesn’t mean your business or website shouldn’t benefit from all that effort. Don’t forget to include a call to action.
You can invite them to download an eBook or another file, answer a survey, watch your YouTube video, get engaged with blog comments, or buy the things you offer. Before making that call, you have to clarify how they will benefit from that action.
Get Some Visuals
Plain text hardly leads to many conversions. Make sure to support your claims with strong visuals. If you’re writing reviews of your products, for example, include original images. If you’re writing how your offer improves people’s lifestyle, show it through images, too! You want people to start imagining how they would benefit from your call to action. To get them visualizing, you need to provide some visuals. That’s how simple it is.
Track, Track, Track!
Writing high-quality blog posts is not easy. You need to know exactly how much you’re benefiting from that effort. For that purpose, you need to track if you’re getting any conversions from the social media audience.
To track conversions from Facebook, for example, you’ll need to install the Facebook Pixel on all pages of your site. Google Analytics also gives you info you can use when tracking sales. Tools like Convertro and Marketo give you more details.
As long as you stay focused on the social media campaign and you deliver posts your audience wants to read, the conversions are going to happen!
About Author: Robert Morris is a marketing specialist and a writer, who loves sharing useful tips and tricks on digital marketing and advertising.