High-Quality Business Blog
As a startup owner, you’re probably trying to accomplish a lot on a limited budget. Content marketing is obviously one of the best and most cost-efficient possibilities for increasing brand awareness. While the technique is an amazing one, it’s not that easy to execute. Can you accomplish the task on your own or should you rely on professionals in the field?
A high-quality business blog post can help you accomplish a lot in terms of building your reputation, generating leads and even increasing sales volume. As an amateur writer who has a specialized knowledge in a certain business field, you can accomplish a lot. In order to meet your objective, however, you’ll have to follow several very important tips.
Draw Inspiration from Your Knowledge
There are lots of websites based on information derived from actual experience and knowledge. This is your biggest strength. A writing style can be improved and perfected as you do it a number of times.
Choose topics that fall within your niche and try to offer your unique perspective on each. A good topic is one of the most important prerequisites for the success of a business blog post. When you have an idea and you’ve put together the structure of the text, you’ll find it much easier to finalize the task.
Take a look at the blogs of competitors to see what they’re writing about. Draw inspiration from their texts but avoid topics that get spoken about too often. You can also research trending topics on Google to get a better idea about the interests and the preferences of your target audience.
Sit down with a pen and a piece of paper and note all of the ideas you have. Such a brainstorming session can form the backbone of your content marketing strategy.
Avoid Common Mistakes that Amateurs Make
Non-writers are guilty of committing a number of content mistakes that make them look like amateurs. A few of the most common shortcomings include the following:
- Stiff writing: blogs are quite different from other types of writing. They tend to be rather informal, enabling brands to form emotional ties with their audience. A stiff writing style can easily alienate your audience. You can present important, deep information without sounding like you’re attempting to produce an academic dissertation.
- Jargon: too much industry jargon is another mistake that shows you’re an amateur. People want to see complex ideas explained in a simple way. Refrain from going into too much industry talk – this way you will lose your audience.
- Long paragraphs and winding sentences: the structure of blog posts should be simple, encouraging readability on a screen. Refrain from writing paragraphs that go on and on and on. A single paragraph should present a single idea. Preferably, it should be one to three sentences long. Avoid run-on sentences, as well. Keep it short and sweet to make your texts easier to scan.
- Lack of supportive evidence: even if you are an industry leader, you have to back your claims up with additional evidence. Including links to authoritative sources in your blog posts will boost their credibility.
- Plagiarism: when quoting sources, you’ll still need to present the ideas in your own words. Copy-pasting large portions of other works are bordering on plagiarism and it will eventually take away from your reputation.
- Poor headlines and no subtitles: the headline and the subtitles tell the reader what the article or the respective section of the text is all about. When people see a large chunk of text that isn’t divided in a logical way, they will probably stop reading midway.
Work on Developing Your Writing Style
Your writing style is the most distinctive weapon in your position. By developing a unique tone, you will be attracting people to your blog posts.
Think about the writers that inspire you and the styles that they’ve adopted. Needless to say, you shouldn’t attempt to copy anyone. Being inspired by the best in the field, however, can be incredibly helpful in the very beginning.
How would you like your brand to be perceived? Should it be seen as friendly? Should it be seen as the number one source of quality information in the field? Or maybe you’d like to be an innovator and a trendsetter? These goals will impact the voice you’re going to use when writing.
As time goes by, you’ll internalize the writing tone and find it much easier to produce consistent promotional materials. In the beginning, however, you’ll have to exercise conscious effort and do a lot of editing in order to get it right.
Get Somebody to Read and Edit Your Texts
It may be a good idea to partner up with a professional writer for your first few corporate blogging attempts.
A professional copywriter or an editor will let you know what your strengths are and what you need to work on. Such constructive criticism can be the key to becoming much better at carrying out your content marketing efforts.
You may also want to let a few friends or colleagues go through your texts. Their feedback will be enlightening. The manner in which a sample audience perceives your writing is really revealing and it’s somewhat indicative of the general reception you’re going to get after posting.
The final thing to remember is that you have to write blog posts often if you want to maximize the reach of your startup. A corporate website is a powerful tool that you should learn to utilize properly. Think about who you are and how you want to be perceived. Keeping such information in mind when writing will help you produce consistent content that your specific target audience will be interested in.