Static content VS content evergreen
With more and more businesses across verticals and industries bombarding people with static content, people have become desensitized towards brand content. They now look for and essentially demand content that gets them involved, creating a more personalized and memorable experience. But creating such content that yields enough power to drive their modern marketing engine is easier said than done. In fact, a blog published at Designhill reveals that 58% marketers believe that their static content does not create opportunity for engagement.
It is safe to say that static content has already become a passé. So does that mean there’s no way you can stand out in the market without having to rewrite that creative content that took you weeks to research, design, and develop? The answer is NO! Here, we present to you 7 different ways you can repackage your existing static content and make your target audience bow in awe of your brand’s greatness and might.
Explore the Power of Infographics
According to Hubspot, 90% information transmitted to human brain is visual and visuals are processed 60000 times faster in the brain than text. No wonder, infographics have become the must-have weapons in the arsenal of content marketers from across the globe. An ever increasing number of brands are relying heavily on infographics to help create an experience for customers that’s both engaging and valuable. So, if you’ve a data-driven static piece of content such as a data analysis or research paper, turn it into an infographic to capture your target audience’s interest right from the get-go. Extract researched data from your blogs and present the stats and insight into the form of infographics. But make sure everything on your infographics design—from the content to the design—all come together in a way that makes customers want to know more about your brand, want to stay.
Experience the Magic of Slide Deck
If you’re amongst those who are always in a lookout to creative ways to stand out, one of the best ways is to repurpose your static blog posts and articles into creative, visual presentations that never fail to impress and inspire audiences. Select some 4-5 lines most important lines or pointers from each paragraph of your blog or article and put that into a slide in bold letters for quick reading. In this way, you’ll be able to create a useful slide deck to engage and entertain your customers and prospects. But Forbes suggests you to make sure that your presentation is creative, otherwise your audiences will doze off halfway through. Do well to ensure that everything in your slide deck— from colors to the overall design—speaks to your target market and resonates with them in the best way.
Discover the Enigma of Instructographics
Instructographics are similar to infographics, only that they provide a set of steps aimed at helping audiences easily complete a task. If you’ve blogs that highlight points about using your products or services, you can easily repackage them into instructographics filled with visuals illustrating easy steps of instructions along with brief text on how to complete a task. Instructographics are exceedingly popular with Pinterest users. Organization is important in your instructographics. So, make sure that your instructographics are laid out in such a way that vital elements in the page pop up. For instance, important links shouldn’t be buried under at the bottom. For another, your custom logo design should be visible. Visuals must be eye-pleasing and aren’t compromised by channel or multi-platform viewing is a must.
The Aura of Storytelling
Another important way to repurpose your blogs is by turning your blogs into stories. In a blog published at Blogdash.com, blogger and affiliate marketer, B. Wright reveals that consumers love stories. So, build a curated story around your content and add relevant videos, amazing presentations and awing images. Remember, a strong storytelling is the bait for powerful marketing. It should pull visitors in with the hook of a powerful headline, a gripping story and some key takeaway. In order to present an engaging story and turn your blog into a customer magnet, ensure that your content creates a personalized experience, so that when your readers look at your content, it’s their experience, their voice, their taste they see.
The Grand Scheme of Listing
Allison VanNest reveals in a blog published at Business2Community that the Internet loves lists. So, why not fragment your popular or most loved content pieces into relatively smaller lists. Remember, the major objective of repurposing your blog is to win the rat race of ranking on the SERPs in order to drive traffic, improve lead and generate conversion. So, create a list of vital points by extracting excerpts from your popular blogs and publish it as a listing at all possible channels. But don’t forget to link the listing back to the original content to get the most out of your content.
Tap into Popularity of Videos
52% marketers believe video to be the content with best ROI, according marketingtechblog.com. Given this statistic, it’s no wonder why video is becoming an essential part of business’ marketing strategies. So, why not tap into its soaring popularity and repurpose your popular blog posts into an exciting video. With so many free and reasonably priced tools available online, creating a video is easier than ever. Simply extract excerpts from your blog post and create a small script. Do well to practice the script before actually recording it. Once, you’re confident, go ahead and record it. Then, simply publish the video on YouTube and promote it on your social media and other channels.
Encash The Social Media Fever
Last and perhaps the simplest way to repurpose your content is to break your content into tiny, bite-sized pieces and publish it on your social media channels including Twitter, Facebook and Google+. Squeeze important points from blog post into 100 characters and tweet it. Present vital facts contained within your blogs as Facebook posts of less than 40 characters. Or better yet, turn important information from your blogs into less than 60 characters and use it on Google+. But remember, one thing that affects the visual appeal of your social media posts are images. So, don’t forget to add relevant images with your posts. In addition, it’s important to ensure your logo design on every image you’re posting on social media in order to establish a clear connection to your brand. It also helps you stand out from the crowd on Google’s image search results.
A Word of Caution: Do well to ensure that you’ve carefully edited and proofread your repurposed content before publishing it. Remember, you’re just one click away from oblivion. And even a minutest such as a grammatical error or a typo can put off your readers.
So if your static content fails to deliver value and doesn’t support your brand, now’s your chance. Go for the change. It’s never too late to get your content strategies back on track and make your popular and favorite content evergreen.
Which of these ways have you found work best for you? We’d be keen to hear your thoughts in the comments.