Author Archives: James Maron

Why CRM is Important for B2B Marketers

CRM

Customer Relationship Management (CRM) Most people consider Customer Relationship Management (CRM) software to be only applicable for B2C organizations. But this is not true. B2B companies also need a CRM solution to speed up their business transactions, drive revenue, and improve their marketing and sales activities. However, in a B2B organization a high volume of business transactions takes place between ... Read More »