Author Archives: Marc Duquette

Successfully Working with Bloggers

We’ve reached the 124th week of blogger outreach round-up articles. For this week we’d like to share some awesome new articles on how to identify the right influencers for your brand and ways to attract them to work with you. As a PR/marketing pro, this is one of the first priorities when setting up your online marketing campaigns, so be ... Read More »

Blogger Outreach Must-Knows

Hello and welcome to the 123rd week of blogger outreach round-up articles. We’ve browsed the web for the most interesting blogger outreach related articles and were amazed with what we have found.  Without further ado here are this week’s top 4 blogger outreach blog posts: Deanne Yee from IFB is our first pick for this week. She is sharing A ... Read More »

Online Influencers Are Worth Chasing

We’ve reached our 122nd week of round-up articles. It’s been amazing to see how many useful resources on blogger outreach we could find and share with you since we started this series and this week isn’t any different. We found a couple of interesting blogger outreach related articles that we think might come in handy when figuring what’s the best ... Read More »

Sharing Experiences, not Advertising Chatter

Bloggers and influencers had earned their so important place in increasing brands” visibility thanks to the shift that happened in the way people are making their buying decisions. Target audiences are grouped in communities based on shared interests and values, sharing experiences they had with different brands, products and services. People are buying based on those shared experiences, so monitoring ... Read More »