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Bloggers and influencers had earned their so important place in increasing brands” visibility thanks to the shift that happened in the way people are making their buying decisions. Target audiences are grouped in communities based on shared interests and values, sharing experiences they had with different brands, products and services.
People are buying based on those shared experiences, so monitoring and getting involved in the online conversation is one of the best marketing tactics nowadays. To best leverage the benefits communities have to offer you must be able to engage with influencers and bloggers in order to bring their attention closer to your brand. Related to this, we invite you to take a look to some interesting advice we found for our 119th roundup:
That’s it for this week. Enjoy reading the articles, learn from the authors’ experiences and share your thoughts.
Photo credits: Stuck in Customs
If you know of a good article, or you’ve written an article that you think should be included, email me at marc[at]blogdash.com.