Influencer Marketing: Full Speed Ahead

Influencer Marketing: Full Speed Ahead

Happy New Year everyone! We hope you all had a great holiday and you’re ready to make the best out of 2013. We started the year scooping out the Internet to find out the most interesting articles about blogger outreach as engaging with online influencers remains one of the most powerful marketing tactics for the year to come too.

We invite you to check out the tips we found for our 101st roundup article in order to have a great start for your outreach campaigns!

  1. Approaching bloggers for spreading the news about a new product is a common practice, but this tactic is part of a wider mix of actions known by professionals as influencer marketing. Check out Evy Wilkins article in order to find out How To Use Influencer Marketing To Launch A New Product.
  2. Brian Collins’ article Eight Tips to Make Pitching Bloggers a Home Run provides us with all the necessary advice to help you create relevant and attractive pitches.
  3. In most cases PR or marketing professionals are the ones that pitch bloggers, but sometimes other bloggers  need to employ this tactic too in order to improve their blogging activity. Here are some tips from Sté Kerwer for those who find themselves in this situation: 5 Things You SHOULDN’T Do When Approaching Bloggers.

That’s it for this week. Enjoy reading the articles, learn from the authors’ experiences and share your thoughts.

Photo credits: Éole

If you know of a good article, or you’ve written an article that you think should be included, email me at marc[at]blogdash.com.

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