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Posted by: Tania - November 29, 2012 /11:23 am
To increase the chances for a collaboration to become valuable you have to think about building a long-term relationship right from the start, especially when it comes to bloggers. They lend their influence for a certain brand or a campaign so it’s not unusual for them to expect a partnership, not just a trade of services.
Actually, this is an advantage for a brand too, because it offers the chance of skipping the initial engagement steps when implementing a new campaign once you have formed some strong relationships with bloggers that are already familiar with your brand.
As always, in order to make sure that we keep you up to date with the latest tips & tricks in blogger outreach we scooped out the internet and chose the most interesting suggestions to improve your activity. Welcome to our 96th week of roundup articles!
That’s it for this week. Enjoy reading the articles, learn from the authors’ experiences and share your thoughts.
Photo credits: gadl
If you know of a good article, or you’ve written an article that you think should be included, email me at marc[at]blogdash.com.