Posted by: Marc Duquette - November 29, 2012 /11:23 am
To increase the chances for a collaboration to become valuable you have to think about building a long-term relationship right from the start, especially when it comes to bloggers. They lend their influence for a certain brand or a campaign so it’s not unusual for them to expect a partnership, not just a trade of services.
Actually, this is an advantage for a brand too, because it offers the chance of skipping the initial engagement steps when implementing a new campaign once you have formed some strong relationships with bloggers that are already familiar with your brand.
As always, in order to make sure that we keep you up to date with the latest tips & tricks in blogger outreach we scooped out the internet and chose the most interesting suggestions to improve your activity. Welcome to our 96th week of roundup articles!
- The discussions about bloggers and traditional media are still a hot topic, although today bloggers seem to have won this battle regarding content sharing. What’s to keep in mind is that there are clear differences between these two types of influencers and they need to be approached accordingly. Check out Scott Van Camp’s article Pitching Bloggers vs. ‘Traditional’ Media: Four Things You Should Know.
- There’s always a talk about how many bad pitches are sent every day, but what should really interest us is what can be done to fix them. Here are some very useful suggestions from Cassie Boorn: 5 ways to fix a failed pitch to a blogger.
- Here’s an interesting one: PR and Blogger Outreach. There’s no need to say that this is such a resourceful topic that no written article could ever cover it. Anyway, we think that the one from Master’s Public Relations is a concise, but insightful reading.
- In the era of social media, digital and content marketing there is no doubt that blogger outreach is a must. When you take your first steps into this it can be a little blurry, but make sure you’ll read Brian Lapolla’s article Why Blogger Outreach is a Must: The Perspective of a Newbie.
That’s it for this week. Enjoy reading the articles, learn from the authors’ experiences and share your thoughts.
Photo credits: gadl
If you know of a good article, or you’ve written an article that you think should be included, email me at marc[at]blogdash.com.