Posted by: Marc Duquette - November 1, 2012 /11:07 am
Nowadays traditional advertising efforts are far from being enough in order to truly make a brand differentiate in the consumer’s minds. All modern marketing campaigns are integrating all sorts of tools and tactics, employing both online and offline media in order to make people notice them.
However, the secret of a successful campaign is gaining credibility. People are tired of the always the same promotional messages and they see those as tricks to make them buy something, so gaining their trust is essential.
Customers need recommendations and when marketers noticed that they started paying attention to bloggers and saw the potential in blogger outreach campaigns. We all feel that the ultimate reason for us to buy something is someone else that we trust to tell us that a certain product is good and that he or she is happy with it. Those are true influencers. They can be part of our family, a friend, or someone that we think he’s having the knowledge that provides him with the authority of stating opinions about certain topics, products or brands, like bloggers.
Finding the right influencers in your niche can be quite tricky, but a great asset once you manage to engage them in your campaigns. We welcome you to our 91st week of roundup articles. Check out our picks in order to improve your work!
- Our first choice is related to what we already highlighted in the beginning, so read more about the importance of true influencers in Eileen Bernando’s article: Identifying Online Influencers – How influencers can benefit brands of all sizes.
- The relationship between bloggers and PR pros is like a never ending story, with good and bad aspects, but it always should result in a mutual benefiting partnership. Check out Heather Rast’s article 4 Ways Blogger Outreach Should Be Like Speed Dating to see how you can make that happen.
- There are different types of bloggers and the way they need to be pitched is strongly related to the topic they write about. This week you can learn how to approach travel bloggers from Nancy D. Brown’s article: Pitching Media and Bloggers in Five Steps.
- Sometimes the bloggers are the ones interested in writing about certain topics or products, so they are the ones to pitch the brand. For those of you who want to try this out here are some tips from Francesca and her article 8 Things All Bloggers Should Know Before Pitching a Brand.
That’s it for this week. Enjoy reading the articles, learn from the authors’ experiences and share your thoughts.
Photo credits: faith goble
If you know of a good article, or you’ve written an article that you think should be included, email me at marc[at]blogdash.com.