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Posted by: BlogDash Team - November 22, 2012 /1:02 pm
When doing blogger outreach one golden rule is to avoid mass mailing. Not only that those kind of impersonal pitches are easy to be spotted by bloggers, but that also means you’re making it harder to successfully reach your marketing goals and a good return of investment.
Contacting bloggers without thoroughly checking their influence and status regarding your target audience or without trying to develop a relationship will increase the risks of moving towards a failed outreach campaign. Of course, that will not happen because blogger outreach is a bad marketing tactic, but because the way it was done was totally wrong.
To make sure, you’ll employ all resources and knowledge available we invite you to check out the articles we chose for our 95th week of roundup articles. Enjoy!
That’s it for this week. Enjoy reading the articles, learn from the authors’ experiences and share your thoughts.
Photo credits: Antimidia
If you know of a good article, or you’ve written an article that you think should be included, email me at marc[at]blogdash.com.